Copywriting (a word that a lot of people don't understand). It's the art of writing as simply as possible and also gets a reader to take action.
Good copywriters also do loads of research to understand their audience and the offer they're promoting.
Copywriters take complicated subjects and make them easy to understand. So people can quickly grasp what they've read without thinking.
Who wants to get out the dictionary when they read something? In my experience… Nobody.
On the flip side, who wants to feel understood? Everyone. Another important thing is being able to understand what you're reading.
And instead of analyzing words, a reader feels them and in turn, wants to click that button.
You'll get an inside look into what copywriters do, how they do it, and which skills you need if you want...